Your marketing isn’t working how you thought it would. There’s a reason. You may be doing everything right! Except one thing. It’s specific. It’s an easy adjustment. And it’s the most overlooked concept in marketing altogether.

If vision is your roadmap, data is your compass. For the sake of 2023 relevance, let’s say that data is your GPS. Good data can guide you to success just like a GPS.

Our vision is our map. If we do not define a vision, getting lost, or at the least, wandering, is inevitable. The vision is the foremost strategy for a business or project of any size. Further, it is a concept that can be applied to personal lives to for immediate developmental improvement.